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charlie powers Archives - Frederick Fence | Residential and Commercial Fencing in MD, VA, WV

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Happy Holidays from Everyone at Frederick Fence!

December 23, 2017 ~ Posted By Jim Jenkins

FenceChristmas

Happy holidays from Erin, Todd, Charlie, Kelly and Diane Powers!

Before we all take a little time off this week to honor and celebrate the birth of our Lord and Savior, we want to take a moment to wish all of you a very Merry Christmas.  No matter what holiday you celebrate this time of year, we hope that each of you have a joyful holiday season with your family and friends.  Our wish is that everyone throughout the world find peace in their hearts and that we all learn to take better care of each other.

Thank You For a Fantastic Fence Season

Frederick Fence had an amazing 2017, thanks to you, our amazing family of clients.  As you may have read in this blog, our company celebrated its 35th year in business, an achievement we know is made possible thanks to the thousands of clients who chose us as their vendor for a fence solution.  We’re extremely proud to serve each one of you—we consider every client to be part of our family.  We value your patronage and we truly appreciate knowing that many of you have stayed with us as you’ve moved to bigger homes or have moved out on your own and chose us to put a fence around your first home.  We are truly humbled in our success when we think of all the great people we’ve serviced for nearly four decades. This was a monumental year for our company as we officially changed leadership since opening our doors many years ago.  Our founder, president and original owner, Charlie Powers, officially transferred ownership of Frederick Fence to his children—Erin, Kelly and Todd—and they are all happy and proud to be part of the next generation of Frederick Fence.

Our Newest Addition

Finn

Meet the newest Frederick Fence member: Finn Maddox Orman!

At Frederick Fence, we are pleased to announce the newest addition to the Frederick Fence family: Finn Maddox Orman, born to Perry Kelly (Powers) Orman, our Retail Sales Manager and Owner.  Charlie Powers, of course, is overjoyed to have a new grandchild to spoil!

See You in 2018

We hope that you and yours have a safe and prosperous new year and that you have the best year possible in 2018!  So long as the weather holds out and the ground doesn’t freeze any time soon, we’ll still be here to help you with any of your fencing needs.  Whether it’s a new fence, a small repair or materials for your own fence build, Frederick Fence is open for business.  If you have a question about a product or material, you can either click on our chat feature or just give us a call! Happy holidays, everyone!

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The Frederick Fence Story
Chapter 3:
In My Own Words
by Charlie Powers

May 3, 2017 ~ Posted By Jim Jenkins

Charlie Powers earlier in his tenure as the founder and president of Frederick Fence

Charlie Powers earlier in his tenure as the founder and president of Frederick Fence

If you told me more than 35 years ago that I would go from simply owning a truck and a desire to make a living to support my family to eventually owning a huge supply yard with a large showroom and a great team that sells and builds some of the best fences I’ve ever seen, I think I would have laughed in your face. I never thought about the money, I never thought about running a large shop, and I certainly never thought I would be in a place to transition my company to new leadership. On the day I made a decision to start my own company, I just knew in my heart that I didn’t want to work for other people anymore and I also thought that I could do it better when it came to installing fence. That’s it!

I’ve thought a lot about Frederick Fence of late—maybe more so now than in the last fifteen years when things were really cooking and it was obvious to me that I needed to move from our own place on Grove Lane to where we are now on Tilco Drive. I just happened to be at the right place at the right time. Some might call it wisdom, some might call it drive—I just sometimes think I got blessed with “dumb luck” as a lot of what’s transpired with my business has been about being there for people who needed a product and I was fortunate enough to have the best people to make it happen for them!

My DIY materials for a Durable (Fence) Company

Great Employees

The main thing that has allowed me and Frederick Fence to remain in business is good people. I started on day one with just JC (Wisner) and that was enough to get going. I once told JC in the early days that one day he’d be sitting behind a desk and that he wouldn’t be outside working like crazy to build fences. He would just laugh at me and keep on digging post holes, but the joke is on him as that’s what he does now as our Operations Manager!

Shortly after we started, I got Western Fence to let me have their phone number for use in the Frederick area and once the phone started ringing, I started looking for people to work with me. My wife, Diane, helped out a great deal in those early days. She had another job, but she’d answer the phones and help with the paperwork so I could focus on sales.

Over time, I brought in more folks to help with the installs and that soon lead to having more people in an office to get potential customers’ names so I could do the sales. I always thought I’d be doing sales. For one, I loved it! I loved talking to people to find out what they wanted and I would offer them a fence at a great price so they could afford it. I love that kind of challenge and negotiation’s always been something I enjoy. However, over time, I knew I couldn’t be the only sales person so I needed more people. To jump start my sales team, I bought Seneca Fence as I knew they had some great people working for them.

A lot of fence companies hire contractors to do their work—that’s a very popular model for business. However, I never wanted to do things that way. From the beginning, I wanted my own team working with me and I wanted to be the one to lead them. I wanted to ensure that people got a quality fence and to do that, I needed to have folks under my care so I could show them what needed to be done to build fences that would last a long time. I also wanted to create a place where people could earn a living for themselves and their families like I was doing. I wanted to do a good job for others; I wanted people who told me they wanted to do the same thing.

A Strong Resolve

Tenacity is another thing I came to this business with and it’s still what makes Frederick Fence such a great company. Some will tell you that I’ve always been stubborn. And in the early years, I suppose I was. In fact, you can ask my kids and they’ll tell you that their daddy was always working. For years, I didn’t eat dinner at home. I worked and worked to get those fences sold and installed and I wasn’t stopping until I got the job done. Underneath all that resolve; however, was a huge fear of failure. Not that a fence would go in wrong or that I had undersold a job. I’m talking about personal failure. If I didn’t make things work that I would go under and I had people counting on me—my family, my team and my creditors—and I could not afford to lose. Fear’s a great motivator sometimes! But it can also work in your favor when you hunker down and focus on the job at hand.

Stamina and Grit

Another material that I’d say goes into making Frederick Fence such a sturdy company is fortitude. When combined with fear, I’m amazed at what a little courage and stamina can do. My favorite memories from those early days were when we were just selling and installing. I loved a good challenge! In fact, the harder the job, the greater the joy at the end. I sought out bids that would force me to learn more about fence installation. Those large jobs enabled me to grow my install team and allowed me to take on more staff to divide up the work as I knew at some point, I wanted to step back from what was happening and manage the whole show from one spot! But one thing I did early on was tell everyone who worked for me that we quit when we are all done our work. That meant if you ended your job at one site, you went to another one to help another crew finish up. We didn’t look at the clock back then; we looked at what was on the docket for each day and everyone started and ended their day together.

Was I sometimes a difficult person to work with those first few years? I’m not gonna even try to say I was perfect back then. Nope, I can’t go there—too many people would read this and laugh out loud if I tried to paint myself as the saint of the fencing industry! But what I will tell you is that at the end of each day, no matter how much pressure I put on my people, I reserved the brunt of that pressure for myself. When I sent a truck down the road, I knew there was always a risk in the reward. But I was driven to succeed and I liked things done a certain way that I knew would make customers happy.

Know Your Niche

The name of our company is Frederick Fence and fences are our only game. One of the greatest course corrections I made about a decade ago was to no longer install decks. We did them for a while, but I will readily admit that decks were not our strong suit. Installing decks was a challenge for some of our crews and I personally felt that some of the decks we built were just not our best work. At the time, it seemed like a good idea to expand our products, but we found ourselves sacrificing quality over quantity and so about ten years ago, I made the decision that we’d stick to what we do best and build people the best possible fence money could buy. Thankfully, that decision to remove decks was one of the happiest decisions I made as everyone in the company was glad to see them go!

Advocates for Success

In addition to having great employees, I was also blessed by building my own support team of experts who helped me shape Frederick Fence with their sage advice and candor. Early on, I hired a great accountant, a smart attorney, and established a great relationship with my banker. Each of them helped me make wise decisions as Frederick Fence started to take shape. Through the years, I learned from fence installation experts, web strategists and an executive coach and sales trainer who helped me re-energize my sales team at point when I felt I couldn’t do anything further to grow the business. To my surprise and delight, we started having some of our best years once I put in place a formal training program for my sales team.

My Most Sacred Lesson Learned

When I first started this company, I was a deeply driven man. I was bound and determined to succeed and do the right thing and make a lot of people happy by giving them a great fence for a great price. I created this company out of a desire to do everyone else in the business one better—I knew that if I had my own company and did things my way that I’d probably be a heck of a lot more successful. I pretty much controlled every aspect of the company and did everything I could to keep the lights on each year. Remember, I told you I was stubborn! I liked things done a certain way and during those early years, we got things done because I drove my team to its limits. For the first fifteen years, I was so committed to the company that I’m somewhat amazed that some of the original staff are still here!

When things really started to take off and the residential market in Frederick exploded, so did my perfectionist streak! Imagine trying to foolishly think you could control every aspect of running your business while more and more customers wanted a fence. Did I become my own worst enemy? Oh yes! Thankfully, I never had the major meltdown that some businesses owners experience. But as the company was steadily growing, I realized I was not happy with who I was.

When I recognized I was missing out on my family and my faith, that’s when things started to shift for me. I started studying the Bible again and reconnected to its many wondrous teachings.   The more I studied, the more trusting I became and I took to heart the lessons about letting go and opening my heart to others. I also learned what it means to be of service. My staff will readily tell you that in the past twenty years that I’ve mellowed quite a bit and am now a lot kinder, easier to work with, and a lot more fun.

One of things I’m most proud of is that I now serve on the board of the Frederick Rescue Mission and mentor folks whose lives need support. I love helping others see the bountiful gifts that life offers them through Christ’s teachings as His words have made my life infinitely better since devoting my life to them twenty years ago.

Preparing for What’s Next

Charlie and Diane Powers

Charlie Powers today, with his lovely wife, Diane. Thinking about what’s next in life as a new generation of Frederick Fence leadership begins…

This year Frederick Fence celebrates its 35th year in business and I am deeply humbled and proud that we’re still here. I cannot thank all our customers enough for their business and for making our company part of their homes. I am often humbled by the sight of our signs on people’s fences when I make my way around the area. It means that a lot of people placed their trust in our company and asked us to make their homes complete.

I also cannot thank my staff and advisors enough for their support these many years. Some of you have been with me since the beginning, some of you have made your careers here and I am so proud to know you wanted to work with me for so long. Of course, I also need to thank my wife, Diane, for her love and support. She’s my best friend in the world and she’s believed in me even on my worst day. I honestly would not be here if it weren’t for her.

Finally, I need to express my extreme thanks to my three children—Erin, Kelly and Todd—who are now make up the next generation of Frederick Fence leadership. I’m humbled that they chose to be a part of this business when they could have freely chosen something else to pursue. I can think of no greater honor than to see your own children wanting to follow in your footsteps. I hope I’ve taught you three well as this begins your time in making Frederick Fence a wonderful place to work and the best place for our customers when it comes to buying a fence!

Charlie Powers

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The Frederick Fence Story
Chapter 2: Anchored Posts for Future Success

April 9, 2017 ~ Posted By Jim Jenkins

When you examine what makes a great fence, you look to its posts to ensure they are properly set to hold up its sections. They provide strength and a strong foundation that help its pieces remain in place year after year. When you look at the history of Frederick Fence, you realize that Charlie Powers’ vision and his values are the posts for the company’s prolonged success. Though he remains humble about his achievement, it’s his strong work ethic, family-minded approach to his work and exceptional salesmanship that have contributed largely to Frederick Fence’s growth.

Expanding Perimeters for Success

To coincide with putting the finishing touches on its Grove Lane office in 1986, Charlie purchased Seneca Fence and inherited many of the company’s staff, including Louise Banard, one of the company’s most accomplished fence consultants who still works at Frederick Fence to the delight of her colleagues and clients. This purchase allowed Charlie to expand his sales territory while continuing to cultivate both a highly skilled sales team and installation center that accounts for the significant growth Frederick Fence experienced while the local economy grew.

As real estate prices soared closer to the DC area, residents and businesses began looking for more affordable properties farther from the DC line. The difference in the starting price of a home further up I-270 seemed to vary by $10,000 with each passing exit until you hit the highway’s end at the crossroads of Route 15 and I -70. As new commercial and residential developments cropped up within Frederick and its surrounding counties, so did opportunities for Frederick Fence. The real estate boom in the late 1990’s offered significant opportunities for Charlie and his small company to where it sometimes took 12 weeks to put a fence in the ground. “Just sell the fence” was Charlie’s motto, “we’ll worry later as to how to get it built!”

An Eye for Talent

To handle the increased business, Charlie developed a clear vision of how to sell and build fences that endure. He also became skilled at how to attract and retain talent. Powers credits himself for hiring the brightest and best people, many of whom would stay at Frederick Fence for decades before moving on. Jay Ely joined the company in 1983 and would eventually become Charlie’s business partner before leaving the firm in 2014. Randy Fouche, who joined the company in 1983 to “answer phones, pour concrete and work in the supply yard,” now serves as one the company’s accounting staff. When asked why he’s stayed for more than three decades, Fouche says he knew Charlie was building something “special and different” to where he now views Powers as less of a boss and more of a father figure who genuinely cares about people.

If you ask Kathy Crum, Frederick Fence’s Office Manager why she has stayed since joining the company in 1989 as a bookkeeper, she’ll express her extreme appreciation for Powers, whom she considers one of her closest friends and mentors. “Charlie valued my opinion and placed his trust in me—I got to help him create a lot of different programs to help with sales and other departments in the company. You don’t often get that kind of freedom in other places. And then there’s the family atmosphere, which really sets us apart from most companies. People love the sense of belonging at Frederick Fence; they invest early and stay for long periods of time.” At one point in time, five of the six sales people working for Charlie had seventy-five years of fence consultation between them.

The distinction Charlie makes about his staff’s longevity is simple: “People work with me, not for me.” For him, every person who walks through the doors of Frederick Fence—whether they are an employee, client or vendor, they are family. If you know Charlie, you recognize that family represents a cherished bond for him. “I wanted to build a place where people wanted to stay,” says Powers. “I learned early on that I wasn’t always the expert and so I learned to listen and ask questions. I also would read and try to keep up with the world as it was changing so I could grow the business and provide for not just my family, but every person who placed their trust in me to get the job done.”

Bordering a Solid Future

As the local housing market continued to thrive in the early 2000’s, so did Powers’ desire to expand his company. The decision to purchase land and build Frederick Fence’s current headquarters on Tilco Drive was an easy one. “We needed the space for inventory and I wanted to increase our wholesale and resale business since there was a high demand for it,” says Charlie. Relocating to Tilco Drive paid off handsomely as a significant portion of Frederick Fence’s revenues still comes from residents and DIYers who frequent the showroom that showcases the wide-array of fencing materials and accessories Frederick Fence offers. In 2010, the company expanded its capabilities by purchasing equipment to fabricate its own vinyl fencing, allowing the company to upgrade its product lines now as more residential communities want fencing solutions with greater curb appeal.

“The internet also played a big major part in our growth. I’ve never been one for mailers and coupons. I like the idea of folks finding us on the web because it’s easier for us to explain what we do and how we do it without having to resort to cheesy sales pitches and discount coupons to get people to want to do business with us.” While many small businesses spend ample time looking over the shoulders to see what the competition is doing, Charlie prefers to find ways to continue to do what he does best—offer the best fence products at affordable rates. To keep up with doing business in the digital age, Charlie invested in new technologies, such as laptops, a CRM tool, and the creation of a behavioral based training program for his staff, which he contributes to more than a decade of sustained sales growth—even as the real estate bubble burst in 2008. “Nothing happens until we sell something, so my focus has been on making sure we have a great product and awesome people to sell that product.”

Looking Back and Moving Forward

Since opening shop more than 35 years ago, Charlie Powers ensures that something is always happening at Frederick Fence. Although it meant lots of sacrifices and missing meals with his growing family in those early years, Charlie credits his faith in God as the basis for his success. His spirituality and passion for the Bible are equally as important to him as are the enduring relationships he’s had with his wife, Diane, their children and the staff at Frederick Fence. Ask Charlie and he’ll unashamedly tell you that God’s been his co-pilot his entire journey, even today as he plans for what’s next in his life.

One thing is certain. So long as Charlie continues to share his unique knowledge and wisdom, Frederick Fence’s story will continue for years to come.

In our next chapter, we’ll have Charlie reflect on his success and what he’s learned over the years in his own words!

To be continued….  

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The Frederick Fence Story
Chapter 1: Humble Beginnings

March 20, 2017 ~ Posted By Jim Jenkins

When you look at the reasons why most entrepreneurs start their own business—personal freedom, professional pride and a drive to succeed— you’ll find that Charlie Powers’ motivations for starting Frederick Fence in 1982 appear no different. Having worked for three fence companies, including Western Fence, where he held 25% ownership, Charlie was driven to succeed. “Why did I do this? I wanted to make a living and care for my family. I never thought about the money; I was discontent working for others and wanted to do things differently. I felt I could do better.”

Thirty-five years later, Charlie’s tenaciousness, natural sales ability and commitment to always do the right thing, have allowed him to build one of Frederick’s most successful small businesses. With a large lumber yard and showroom located on Tilco Drive, Charlie Powers managed to exceed his expectations and dreams of supporting his family. However, the company’s current geography was barely in sight when Charlie first started Frederick Fence.

Starting from Scratch

On day one of the company, all Charlie had was a strong back, a truck and his friend, Jon “JC” Wisner, to help with labor. Charlie’s father, Billy, gave his son a loan of $5,000 to get started, which Charlie paid back in less than one year’s time. Charlie’s wife, Diane-who was working at the Maryland School for the Deaf when the company started—also pitched in by acting as “administrative support” and answering phones. With no warehouse to store materials or equipment—such as a forklift or drill—Charlie and JC purchased materials as needed. Thanks to one of his former employers—Western Fence—who extended him credit for vehicles and equipment, Charlie slowly built up enough business and revenue to purchase his first bit of property off Route 355, just south of downtown Frederick.

The original loan documents that started Frederick Fence

The original loan documents that started Frederick Fence

For $50,000, in the form of a five-year note, Charlie purchased a half-acre piece of property off Grove Road in 1985. At the time, the road on which the property sat had no name so Charlie named it Grove Lane. Because he lacked the funds to build a permanent office initially, Charlie set up shop on Grove Lane in a small camping trailer that had no bathroom. For Diane, this meant she had to walk to McDonalds when nature called!

When Charlie set up shop, Frederick looked extremely different. Back then, the county’s population hovered below 129,000 and I-85 was still a two-lane road. You could still see a lot of corn fields alongside most roads before hitting the downtown area. Popular restaurants then were the Red Horse, Barbara Fritchie’s (with its infamous candy cane sign) and the Chat and Chew on Patrick Street. Frederick County still had Blue Laws in effect and the major downtown revitalization was just beginning. Because there was no internet, you had to rely on the yellow pages and ads in newspapers to get customers. When you look at what made Frederick Fence a success, you can narrow it down to one key word: salesmanship.

The Secret’s in the (Sales) Sauce

If Charlie Powers gave you a sales pitch for purchasing a fence, you pretty much bought it. His approach to sales was simple: Be direct, offer a good price and deliver a quality product. For Charlie, customers were like family; his desire was to treat them fairly and build the best fence possible. In the early days, there were several occasions where upon finishing the last fence panel, Charlie would review his work and yank the fence out of the ground and start over because he didn’t like how he’d done the job. He never wanted a customer to ever feel dissatisfied with their purchase. Charlie was also highly persistent.

Recognizing that partnering with home builders would prove critical to his success, Charlie would repeatedly stop by the offices of Ryland Homes to meet with Bob Pearson, who was a buyer for the company in the 1980’s. Charlie would stop by unannounced and wait for Pearson until finally he met with Charlie just to “get him out of the office once and for all.” Once they met, Charlie began forging a relationship with Ryland Homes to where many a Ryland homeowner in the Frederick area now has a fence with that infamous yellow and red sign hanging on a back panel.

Signs, in fact, were what helped Charlie experience much of his early success. Instead of spending money on large ads, Charlie hung signs on his completed projects, which still serve as one of his best marketing tools. “A well-built fence sells itself,” says Powers. “When you put your name and company number on a fence, people will call because they know you can deliver.” Before there were toll-free numbers available and calls to certain parts of Maryland were considered long distance calls, Charlie was granted the use of Western Fence’s phone number—the same one still on the signs today: 301 663-4000—for use in the Frederick area. Having access to this already published number afforded Charlie the opportunity to increase his sales at a consistent pace. When he originally designed the signs and his logo, he purposely chose the Maryland colors of yellow, red and black as a symbol for creating community with each fence built.

Prior to setting up shop on Grove Lane, Charlie had four trucks and a handful of employees. Once he put his first trailer on the property, he increased his sales and installation staff to 15 and purchased a second trailer before finally building a small office in 1986. Charlie then rented a second piece of property across the street from Grove Lane so he could store inventory for fence materials and additional trucks.

If you ask Charlie if he expected this to happen, he’ll readily admit that this 35-year trajectory comes as a bit of a surprise to him. “Honestly, I thought I would still be digging holes,” Charlie says. The thought that he would go from a man with a strong back, a truck and one loyal friend (who is now Frederick Fence’s Operations Manager) to a business that operates with sustained success still humbles him.

In fact, once Charlie built his actual office building (with-finally-a working bathroom), things began to shift and the life of Frederick Fence took a surprising turn…

To be continued….  

 

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The Frederick Fence Story: A Tale Worth Telling

March 1, 2017 ~ Posted By Jim Jenkins

This year, Frederick Fence celebrates its 35th year as a small business, which is no small achievement for most businesses operating in the virtual/digital age. Founded in 1982 by Charlie Powers, the company grew from a start-up with a truck and a man with a plan to being one of the region’s most respected vendors in the fencing/home improvement industry.

Frederick Fence’s customers are loyal ones—a significant amount of the fences they sell today are to either customers who purchased a fence for one home that have moved to a new one or they’re the friends, family and neighbors of these customers. Likewise, commercial vendors and country governments often make repeat use of the company’s fence solutions.

When you look at the employees who work at Frederick Fence now, you’ll find that some of them have been on board almost all their adult careers, a rare achievement in today’s business world.

How did this happen?

What makes Frederick Fence such a special company among its customers, vendor partners, and staff? Why do people stay here for years and years? Why do customers keep coming back time and again for a fence? How has this one fencing company weathered so many storms? Whether it was the dot-com bubble burst, the crowded expansion of the home improvement and fencing industry, the collapse of the real estate market or the global financial crisis, or the advent of the digital age, Frederick Fence continues to survive and now thrive as its founder begins the next chapter in his life.

We think there’s a story worth telling.

For the next several months, we plan to devote some of our blog entries to telling the Frederick Fence story. From our humble beginnings in 1982 to our large showroom and supply yard—still headquartered in Frederick, Maryland from the day we opened for business. We’ll share how we got to where we are today and where we think we’re headed with the next generation of Frederick Fence leadership.

You’ll hear a lot from Charlie Powers, our founder, as well as from some of Charlie’s personal mentors, our devoted staff, some of our business partners and our most loyal customers.

And we’d like your help!

If you’ve been a past customer of Frederick Fence and have a special anecdote or experience you’d like to share with us as part or story, please reach out to Jim Jenkins, our official historian and blogger. You can reach him by leaving a message for him using our online chat feature or leave a message for him through our contact page. The deadline for an upcoming piece on Frederick Fence from our Customer’s Point of View is April 15, 2017.

Look for Chapter One: Humble Beginnings to appear online soon!

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